At 444g, protecting your personal information is not a legal formality — it is a core part of how we operate. This Privacy Policy explains exactly what data 444g collects from Pakistani players, why we collect it, how it is used, and the rights you have over your own information.
Six core principles that guide every data decision at 444g, from registration through to account closure.
444g collects only the personal data that is strictly necessary for account registration, identity verification, payment processing, and regulatory compliance. We do not collect data speculatively or for purposes we cannot justify.
Your data is never sold or rented to marketers, advertisers, or data brokers. Any data sharing with third parties is strictly limited to service providers who support 444g's operations, bound by confidentiality agreements.
All personal data held by 444g is stored on encrypted, access-controlled servers. Industry-standard TLS encryption protects all data transmitted between your device and 444g. Internal access to personal data is restricted on a strict need-to-know basis.
You have the right to access, correct, and request deletion of your personal data held by 444g. Requests can be submitted via live chat or email and will be acknowledged within 48 hours.
Promotional communications from 444g — including SMS, email, and push notifications about PSL odds, bonus offers, and new game launches — can be opted out of at any time from within your account settings.
444g retains personal data only for as long as is necessary for the purpose it was collected, or as required by applicable international gaming license obligations. Post-closure, most personal data is deleted or anonymised within 180 days.
This Privacy Policy ("Policy") describes how 444g ("444g", "we", "us", "our") collects, uses, stores, shares, and protects the personal information of players who register and use the 444g platform at 444g.bet. This Policy applies to all services operated by 444g, including cricket betting, live casino, slots, Mines Gold, Lucky Dice, and all promotional activities.
By creating a 444g account, accessing the 444g platform, or using any of our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you should not register an account or use 444g's services.
This Policy is intended for Pakistani players aged 21 and above. 444g is committed to complying with internationally recognised data protection principles. This Policy reflects our obligations under the international gaming license framework under which 444g operates and our voluntary commitment to transparent, fair data handling.
This Policy should be read alongside the 444g Terms & Conditions, which form the broader agreement governing your use of the 444g platform. Capitalised terms used in this Policy but not defined herein carry the meanings given to them in the Terms & Conditions.
For the purposes of this Privacy Policy, 444g is the data controller responsible for the personal information collected from players accessing the 444g platform. As data controller, 444g determines the purposes for which your personal data is processed and the means by which that processing takes place.
444g operates under international gaming license standards and maintains data protection practices consistent with those obligations. Any questions about how 444g handles your personal data, or any requests to exercise your data rights, should be directed to our support team as described in Section 14 of this Policy.
444g collects personal data from you in three primary ways: information you provide directly, information collected automatically when you use the platform, and information received from third-party verification and payment partners.
3.1 Information You Provide Directly
3.2 Information Collected Automatically
3.3 Information from Third Parties
Note on Sensitive Data: 444g does not intentionally collect sensitive personal data such as religious beliefs, biometric data, or health information. Where CNIC data is collected, it is used solely for identity verification and age confirmation purposes and is stored in encrypted form.
444g processes your personal data for the following defined purposes:
| Purpose | Data Used |
|---|---|
| Account registration and management | Name, email, mobile number, password, username |
| Age and identity verification (KYC) | CNIC number, date of birth, KYC documents |
| Processing deposits and withdrawals | Payment method details, transaction records |
| Fraud prevention and security monitoring | IP address, device data, transaction patterns |
| Responsible gaming compliance | Betting history, session data, deposit/loss patterns |
| Customer support | Account details, support correspondence |
| Legal and regulatory compliance | Full account data as required by applicable obligations |
| Marketing communications (with consent) | Email, mobile number, preferences |
| Platform improvement and analytics | Anonymised or aggregated usage data |
444g does not use your personal data for any purpose not listed in the table above without obtaining your prior consent or being required to do so by applicable law.
444g processes your personal data on the following legal bases, consistent with internationally recognised data protection principles:
6.1 Service Providers. 444g shares personal data with carefully selected third-party service providers who assist in delivering the 444g platform. These providers are permitted to use your data only for the specific purpose for which it was shared and are bound by confidentiality and data protection obligations. Categories of service providers include:
6.2 Regulatory and Legal Disclosure. 444g may disclose your personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by law, by court order, or by the terms of 444g's applicable gaming license. 444g will inform you of any such disclosure where permitted to do so by law.
6.3 No Sale of Data. 444g does not sell, lease, or rent your personal data to any third party for marketing or commercial purposes. This is an absolute commitment that applies to all 444g player data without exception.
Important: 444g has no control over the privacy practices of third-party payment providers (such as JazzCash or EasyPaisa) once data is transmitted to them for payment processing. You should review the privacy policies of these providers separately.
444g uses cookies and similar tracking technologies on the 444g.bet website and platform. Cookies are small data files stored on your device that help 444g deliver a personalised, functional, and secure experience.
7.1 Types of Cookies Used by 444g:
7.2 Managing Cookies. You can manage non-essential cookie preferences through the cookie settings panel accessible on 444g.bet. You may also configure your browser to block or delete cookies, though this may affect the functionality of the 444g platform. Essential cookies cannot be disabled.
444g implements a multi-layered approach to data security, combining technical, organisational, and procedural safeguards to protect your personal information against unauthorised access, loss, alteration, or disclosure.
Technical security measures implemented by 444g include:
Despite these measures, no online platform can guarantee absolute security. In the event of a data breach affecting your personal information, 444g will notify affected players without undue delay and take all reasonable steps to mitigate any harm.
Your Role in Security: You are responsible for maintaining the confidentiality of your 444g login credentials. 444g will never ask for your password via email, live chat, or any other communication channel. If you receive a communication requesting your password, please report it to 444g support immediately.
444g retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law, regulatory obligations, or 444g's gaming license requirements.
The following general retention periods apply:
Following the expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised. 444g does not retain personal data beyond what is necessary for the stated purposes.
444g recognises and respects your rights over your personal data. The following rights are available to all 444g players:
Request a copy of the personal data 444g holds about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of your data where processing is no longer justified.
Request that 444g limit processing of your data in certain circumstances.
Request your data in a structured, machine-readable format.
Object to processing of your data for marketing or legitimate interest purposes.
To exercise any of these rights, please contact 444g via live chat on 444g.bet or by emailing [email protected]. 444g will acknowledge your request within forty-eight (48) hours and respond substantively within thirty (30) calendar days. Some requests may be subject to identity verification before processing.
Note on Erasure Requests: The right to erasure is not absolute. 444g may be required to retain certain data (such as transaction records and KYC documents) for legal, regulatory, and AML compliance reasons even where an erasure request is submitted. In such cases, 444g will explain which data is retained and why.
444g is strictly an adult platform. Our services are not directed at, and are not intended for, persons under the age of twenty-one (21). 444g does not knowingly collect personal data from individuals under 21 years of age.
Where 444g has reason to believe that personal data has been collected from a person under 21 — whether through fraudulent registration or otherwise — that data will be deleted, the associated account will be permanently closed, and any funds deposited will be returned to the originating payment method after due diligence.
If you are a parent or guardian and believe that your child has registered on 444g, please contact our support team immediately via live chat on 444g.bet.
With your consent, 444g may send you promotional communications about new games, PSL betting odds, bonus offers, casino promotions, and platform updates via email, SMS, and push notifications.
You may opt out of marketing communications at any time by:
Opting out of marketing communications does not affect essential account-related communications such as deposit confirmations, withdrawal notifications, password reset requests, or security alerts. These transactional messages are necessary for account operation and cannot be opted out of while you maintain an active 444g account.
444g reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform functionality. Material changes to this Policy will be communicated to registered players via email notification or a prominent notice on the 444g platform at least fourteen (14) days before the revised Policy takes effect.
The "Last Revised" date displayed at the top of this Policy indicates when the most recent changes were made. Continued use of 444g following notification of Policy changes constitutes your acceptance of the revised Policy. If you do not agree to any revised Privacy Policy, you should discontinue use of 444g and request account closure before the changes take effect.
444g encourages players to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your personal data.
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to raise a data privacy concern, please contact the 444g support team via the following channels:
24/7 Live Chat: Available on 444g.bet — fastest response time (typically under 60 seconds)
Email: [email protected] — response within 24 hours
Languages Supported: English and Urdu
All data-related queries will be acknowledged within forty-eight (48) hours of receipt. 444g commits to resolving the majority of data requests and complaints within thirty (30) calendar days. Where a request is complex or requires additional verification, 444g will inform you of the extended timeline and keep you updated on progress.
If you are not satisfied with 444g's handling of a data privacy complaint, you may have the right to escalate the matter to the relevant data protection authority or gaming regulator under whose jurisdiction 444g operates. 444g will provide information on the appropriate authority upon request.
Our support team is here 24/7 to answer any questions about your privacy, data rights, or how 444g protects your information. 21+ only. Play responsibly.